Seeing and/or hearing your brand at least 20 times is what will get your business noticed and remembered. Mobile applications are increasingly playing a vital role in business with a larger user base as well as workforce depend on the convenience of access on-demand to information & explanations. No matter what your corporate is, a mobile app can help you get and hold customers. We all know that the first-place users go to search for a product or service is online. If your business is available online, and you have an app that users can copy to their devices, your business will make a really good imprint. At a glimpse, they will be able to see and open your app and interact/ purchase from your business. Here are 13 reasons why you should use mobile apps for business.
1. What the Customer Wants is Mobile Apps.
This year there are approximately 2.53 billion smartphone users worldwide. Research has shown that the average user spends about 5 hours a day on his or her cell phone. During this time these users are likely using apps like Instagram and Facebook to connect and even find out about additional businesses. Why not make your customer’s life that much relaxed by having your business in an app on their phone and at their fingertips? Now every time your possible customer opens up their cell phone, they’ll see your app and give a thought about using your business. Isn’t it time you seize advantage of this platform? Being this reachable to your potential customer lets you get perceptions from your audience. Now you can easily get data and find out quickly what are the most fruitful regions, demographics, and customer requirements.
Therefore, you can use this information to make product improvements, point out new breaks and even develop new products and features that your customer wants. You just need to make sure that your app is suitably designed for the app store so you can interest more downloads and get more traffic to your website.
2. Provide Value to Your Users
Your app will give value to your user, now they have on hand information and essentially a loyalty program. They can scan a code on your app, as a substitute for carrying around a large key card to get loyalty rewards and reductions, which will keep them coming back to your business.
3. Make a Direct Marketing Channel
Your app can do numerous things like give general information, booking, news feeds, search features, messengers and so much more. One of the best things about a mobile app is all the information you’re giving your customers, like sales and promotions, which is now right at their fingertips. E-mails can get missing or unobserved, but a notification on an app rarely goes unnoticed. Push notifications let you get an even closer direction connection that prompts your customers about products and promotions flawlessly.
4. Stand Out from the Competition
Even with the overabundance of apps out there, mobile apps for minor business are still rare. If you can build an effective app for these businesses you will stand out from the competition. Not only that, there’s a decent chance for loyal customers from your competitor might come to you instead because you have an app and your competition doesn’t. If you’re the first of your competitors to have an app, possible customers will respect you more for being technologically savvy and up to date.
5. Improve User Engagement
It doesn’t matter what you’re selling, your customer needs to have an effective technique to reach you. Having a messaging or help desk feature on your app can really advance the customer experience. OpenTable built their entire business around this idea. You can never get through to cafeterias to book a table, but you can with their app. More customers today prefer to connect over text than make a phone call.
6. Build Your Brand and Recognition
Your mobile app can help shape your brand and develop recognition. Your mobile app is fundamentally a blank billboard sign. You can do whatever you want with it in terms of style, features, and functions. Your aim should be to design an app that has features your customers will love while still being well branded and functionally designed. Your app also increases recognition. The more often your consumer uses your app the sooner they will be influenced to buy your product or use your service.
7. Build Customer Loyalty
Mobile apps help increase your customer loyalty, more than a flashing sign, banner, billboard or Facebook ad ever could. Mobile apps make your customer experience feel more personal, like having their own caretaker or butler, available 24/7 ready to make whatever sale or reservation they want immediately without any hassle. While mobile apps may not save your business, it will keep your customer closer to you. All you have to do to get this loyalty is to make your app, you can do this by signing a development agency or bringing in your own in-house app development team. This all depends on how much you want to capitalize on your mobile strategy.
8. Preparation for the Future
The choice you make today to make this app or not will set the foundation for your business. It’s up to you if you want to be a leader in your field or not. In 2014 the CEO of MentorMate Mr.Bjorn Stansvik labeled the three major signals we were living in the mobile era and how businesses can benefit from that. Big companies like Apple, Facebook, and Amazon were already making their websites mobile friendly with apps and since then their corporations have grown even more. Whole Foods partnership with Amazon has really aided their business boom. Now Amazon has even more statistics thanks to Whole Foods and now Whole Foods has more loyal customers. Now Whole Foods has lower prices and an app that can even deliver their provisions to your door and you can also save instore with their Amazon Whole Foods app. Having a mobile app for your business prepares your business for the future.
9. Accelerate Product Invention
Mobile apps exposed you up to new opportunities because of the way they are used. Now you have the means to put the technology to work while meeting and satisfying your customer’s needs. Your app drives invention by giving your customers new products and services. Take a fitness studio for example. If you run a yoga studio, having an app can let your customers see your timetable and sign up for classes at any hour of the day. Now your employees can focus on paying attention to the in-studio customers instead of being glued to the phone replying questions or booking classes that can easily be done with your app. Mobile apps help your business have a more combined, efficient and user-friendly experience with accelerated product innovation.
10. Strengthen Your Brand Image
Having a strong brand image is vital to your company’s success. You want your business to appear to be smooth and up to date, not out of touch and dropping apart. Mobile apps help make your brand image look associated with and aware of modern trends. Having a weak brand image can affect your company’s present and future prospects. You will stand out from the competition with a sturdy brand image that connects the dots for your customers giving them an agreeable streamlined experience, as they use your app with ease. When your business has a mobile app, you look good. Your brand looks ready for whatever the future brings and ready to serve your customers with ease.
11. Provide Direct Marketing About Your Products and Services.
Your app can give possible customers information about your products and services. You can tell users about any forthcoming sales or deals. You can also use push notifications to alert users about promotions in real-time.
12. Engage with Your Customers
These days, many people choose to engage with companies through text or to the message than phone calls. You can take benefit of this and provide a way for users to contact you over your app.
13. Mobile Apps Offer Better Personalization
Personalization is about offering personalized communication to users based on their interests, location, usage performance, and more. With mobile apps, it’s easy to give users services with a personalized experience. Mobile apps can let users set up their likings at the start, based on which users can be served with modified content.
While businesses with large wallets can afford to service both mobile websites and apps, other companies might have to pick one of them. The choice between mobile apps and websites depends on their price, usability, required features and the audience they serve.
That being said, research shows that users prefer mobile apps more than mobile websites. This makes for a strong motive to have mobile apps for reaching out to potential (and existing) customers.